For this Holiday / New Year static campaign, we wanted to highlight the full suite of Peloton products while leaning on a storybook nostalgia to generate the overall holiday visual tone.

Personal Impact: I oversaw the evolution and expression of Peloton’s visual brand identity through all consumer touch points, directed all product visuals used for  the launch.

Creative Director: Jeff Stamp

Creative Director, Brand Image: Isaac James 

Art Direction: Joe Giletti 

Designer: Armand Esteves

Retoucher:Nabet Baez, Matthew Jones 

Animation: Anthony Esquivel

Photographer: Aaron Smith

Producer: Alex Sunderhaus + Production on 5th