PELOTON APP

Tasked with creating a :30s launch video announcing the release of audio only marathon training on the Peloton App. Additionally, we needed to included supporting messaging around metrics and GPS tracking. We brought this to life by telling a :30s story featuring the duality of potential use cases.

For this piece I created the concept, locked the art direction, lead casting, and directed the capture / edit.



Director: Isaac James
Director of Photography: Frank Apollonio
Producer: Nick Lorenzini
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Creative Director: Bryant Brennan
Art Direction: Isaac James
Copywriter: Liz Colville
Designer: Matt Culbreth

MARIANA Hernandez Yoga INSTRUCTOR

Announcing Peloton’s first Spanish speaking yoga instructor, we specifically wanted to create a spiritualistic / grounded story that authentically reflected her essence.

For this piece, I directed vis ID, and directed both the motion capture + edit.

Director: Isaac James
Director of Photography: Frank Apollonio
Producer: Lauren Gonzales + CVLT

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Creative Director: Isaac James
Art Direction: Joe Gilletti
Copywriter: Libby Aurigemma
Designer:
Video Editor: Vaughn Vance

Product launch Peloton Tread

This campaign operated as the launch announcement for Peloton’s first treadmill, the Peloton Tread. We needed to showcase that you will still get the immersive high quality fitness experience made famous on the Bike, but you now have the opportunity to experience full body strength off the product.

For this piece I created the concept, set the art direction, lead casting, and directed both the capture + edit.

Director: Isaac James
Director of Photography: Frank Apollonio
Producer: CVLT + Nick Lorenzini
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Creative Director: Bryant Brennan
Art Direction: Isaac James
Designer: Matt Culbreth
Video Editing: CVLT

Kirra Michel Yoga Instructor

For Kirra’s Instructor launch film, we wanted to showcase the breath of her strength work the helped her become the power house yogi she is today.

For this piece, I directed vis ID, the motion direction and edit.

Director: Isaac James
Director of Photography: Frank Apollonio
Producer: Lauren Gonzales + CVLT

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Creative Director: Isaac James
Art Direction: Joe Gilletti
Copywriter: Libby Aurigemma
Video Editor: Sam Russell

Peloton App launch

Announcing the launch of Peloton app, now for the first time you can run with your favorite Peloton Instructors on a non Peloton product, take one with you for an outdoor run, and bring them into your living room with strength or yoga.

For this piece I created the concept, set the art direction, lead casting, directed the capture / edit, and shot all stills for the campaign.



Director: Isaac James
Director of Photography: Frank Apollonio
Producer: CVLT
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Creative Director: Bryant Brennan
Art Direction: Isaac James
Copywriter: Liz Colville
Video Editor: CVLT

Peloton Times Square takeover

For the IPO of Peloton we led with our branded instructor content for the Time Square takeover. We wanted something that was both incapsulated the essence of the brand and stood out in an otherwise congested environment.

For this project I directed both the motion capture and edit.

Director: Isaac James
Director of Photography: Frank Apollonio
Producer: Nick Lorenzini