Peloton
INSTRUCTORS
Peloton instructors are the heart of the Peloton brand bringing a vast range of personalities and skills to the platform.
Over the course of 8 years partnering with Peloton marketing on instructor’s individual positioning, myself along with countless other creatives ensured the presentation of these instructors were always aspirational, own able, and on brand across hundreds of campaigns.
IMPACT: I defined how instructors were represented across advertisements, led the creation / development of evergreen asset library, insured agency productions stayed true to instructor positioning, directed motion captures
Creative Director, Brand Image: Isaac James
Art Direction: Alyssa Gonzales, Joe Giletti
Production:Lauren Gonzalez,Nick Lorenzini,CVLT
Instructor Visuals
used throughout the brand
At Peloton, we developed an evergreen style of instructor coverage that allowed our team to maintain our high visual standard while keeping our team nimble with its reactions to the market.
Fun Fact: this content was used during a billboard takeover in Times Square across over 12 screens for our IPO day.
Impact: Created and directed the coverage.
Creative Director, Brand Image: Isaac James
Art Direction: Alyssa Gonzales, Joe Giletti
Production:Lauren Gonzalez,Nick Lorenzini,CVLT
