PELOTON Guide
Product Launch
Guide was Peloton's first connected strength AI-enabled product that brings members instant access to a suite of Instructors while also working to improve your form with its muscle tracker and rep counter. This was a global product launch.
Personal Impact: I oversaw the evolution and expression of Peloton’s visual brand identity through all consumer touch points.
Creative Director: Jeff Stamp
Creative Director, Brand Image: Isaac James
Art Direction: Joe Giletti
Designer: Armand Esteves
Retoucher:Nabet Baez, Matthew Jones
Animation: Anthony Esquivel
Photographer: Aaron Smith
Producer: Alex Sunderhaus + Production on 5th
PELOTON GUIDE
SETUP VIDEOS
A series of videos, I directed, meant to walk the consumer through the somewhat complicated set up process. The challenge here was ensuring that everything rendered could be repurposed throughout the campaign launch.
Direction: Isaac James
Design: Armand Esteves
Christian x for Taylor James
Art Direction: Joe Giletti
