Peloton Tread
Product announcement
This campaign was the first initial public announcement showing a new product joining the existing suite of assets. The initial viewing of a product launch and how it was position initially was produced by the in-house creative team at Peloton.
Personal Impact: I oversaw the evolution and expression of Peloton’s visual brand identity through all consumer touch points, directed all product visuals used for the announcement.
Creative Director: Bryant Brennan
Creative Director, Brand Image: Isaac James
Associate Creative Director,Design: Matt Culbreth
Copywriter:
Designer:
Retoucher:Nabet Baez
Photographer: Aaron Smith
Producer: Alex Sunderhaus + Production on 5th
the tread tour
This rendered product video was initially created for the launch of the Tread. It was meant to be a scroll function experience walking displaying the key product features on the website. Sadly, it had to be killed for the launch and but was later repurposed for other uses.
Director: Isaac James
Produced by: Alison Horn
Designer: Christian Day for Taylor James
PRODUCT RENDERS
For this launch in our static imagery we rendered out the product across 6 hero frames
