For our Spring Portfolio static campaign we are using this opportunity to infuse the new brand expression into our Peloton Spring / Summer portfolio campaign. We want these images to encompass the joy and exhilaration that the Peloton experience brings to our Members.

Personal Impact: I oversaw the evolution and expression of Peloton’s visual brand identity through all consumer touch points, directed all product visuals used for  the launch.

Creative Director: Rance Randall

Creative Director, Brand Image: Isaac James

Associate Creative Director,Design: Matt Culbreth 

Art Direction: Joe Giletti 

Copywriter: 

Retoucher: Nabet Baez, Matthew Jones 

Photographer: Sam Kweskin

Producer: Alex Sunderhaus + Production on 5th