Peloton Row was the newest Connected Fitness innovation launched by Peloton in 2022. Years in the making, this launch was intended to bring rowing to the forefront of the fitness category. 

Personal Impact: I oversaw the evolution and expression of Peloton’s visual brand identity through all consumer touch points, directed all product visuals used for  the launch.  

Creative Director: Rance Randall

Creative Director, Brand Image: Isaac James

Associate Creative Director,Design: Matt Culbreth

Art Direction: Alyssa Gonzale

Design: Armand Esteves 

Retoucher: Nabet Baez, Matthew Jones 

Photographer: Jane Stockdale

Producer:MJ +Production on 5th