A love letter to Peloton’s rapidly growing 3.1 million member community, this was their first ever global brand campaign.

We all have our Reasons for showing up and this campaign celebrated a handful of theirs. We featured real members from the Peloton community who all told their personal stories right from their home.

We ran this integrated campaign across TV, digital, and out of home. Shot in 2020, this was one of the biggest feat shooting remote across Germany, London, Pennsylvania, Washington, and NYC.

Impact: I oversaw the expression of Peloton’s visual brand identity through all consumer touch points, approved all art direction and photography.

Creative Director: Jo Sulas 

Creative Director, Brand Image: Isaac James

Agency: Mekanism